As a completely new Society, it was a challenge to create a wholesome identity that was both simple and informative of who we are, what we do and how we do it.

The circle was chosen as an identity of putting of stamp on things we had created, making things our own. We chose a monochrome logo, as it was clear, when comparing with other Advertising Societies in the UK, that over-usage of gradients and distracting elements posed difficulties for a Society that is meant to be capable of perfectly advertising their own society before others.